Privacy Policy

Effective date: October 8, 2026

Ultimate Goals Fitness LLC, doing business as Ultimate Goals Fitness (“UGF,” “we,” “us,” or “our”), runs two gyms near Rapid City, South Dakota: UGF Rapid Valley and UGF Black Hawk. This Privacy Policy explains, in plain language, what information we collect from members and people interested in joining, how we use it, who we share it with, and the choices you have.

Using the Goals Coach app? The Goals Coach app has its own privacy policy, which covers workout, nutrition, progress, and connected health data in that app. Please see the Privacy Policy for Goals Coach.

Information we collect

Information you give us when you sign up. When you join, start a free trial, or sign up online through GymMaster or at our front desk, we collect:

• your name
• your email address
• your mobile phone number
• your billing details (used to process membership payments)

Membership and account information. This includes your membership type and status, start date, free-trial details, billing and payment history, and any changes you ask us to make to your account.

Visit information. Our door access system logs when your member access is used to enter the gym.

Texting information. If you agree to receive texts from us, we keep a record of your mobile number, your opt-in consent (including when and how you gave it), any opt-out (STOP) requests, and the messages we send and receive.

Calls and messages with our AI phone receptionist. We use an AI phone receptionist to answer calls and texts. When you call or text us, it processes what you tell it so it can answer your questions or pass your request to our staff.

Messages you send us. If you email, call, or text us, we keep what you send so we can respond and help you.

How we use your information

We use your information to:

• set up and manage your membership or free trial
• process membership payments and billing
• provide door access and the member app
• send account-related emails and texts, such as billing notices, trial and start-date confirmations, and confirmations of changes you asked for
• answer your questions and provide member support
• keep our gyms, members, and accounts safe and prevent fraud or misuse
• meet legal obligations and enforce our membership terms

Text messaging (SMS)

Our texting program is called UGF Account Alerts. It’s used for membership and billing notices, free-trial and start-date confirmations, confirmations of account changes you requested, and one-to-one replies to your questions. We don’t send marketing texts through this program. Signing up for texts is optional and is never required to join. For full details, see our SMS Terms.

Your mobile information stays with us:

• Mobile information (including phone numbers and SMS opt-in consent) will not be shared with third parties or affiliates for marketing or promotional purposes.
• Text messaging originator opt-in data and consent will not be shared with any third parties, except with service providers (such as our text messaging provider) that we need in order to deliver the messages to you.

You can stop texts at any time by replying STOP. Reply HELP for help, or email us at staff@ugf.club.

When we share information

We do not sell your personal information. We share only what’s needed with service providers that help us run the gym, including:

• GymMaster – our member software for membership records, billing and payment processing, door access, and the member app
• Twilio – our text messaging provider, which delivers our texts
• Our AI phone receptionist provider – which helps answer calls and texts

These providers may use your information only to provide services to us. We may also share information when required by law, to protect the safety or rights of our members, staff, or others, to investigate fraud or security issues, or as part of a business transaction (such as a sale or merger) with appropriate confidentiality protections.

How long we keep information

We keep personal information only as long as reasonably needed to provide our services, keep accurate account and payment records, meet legal obligations, resolve disputes, and protect our business. How long depends on the type of information and why we collected it. Deleted information may remain for a short time in protected backups until it is cleared in the normal cycle.

Your choices

• Texts: Reply STOP to any UGF text to stop receiving them. You can still be a member without texts.
• Your information: You can ask to see, correct, or delete the personal information we have about you by emailing staff@ugf.club. Please write from the email address on your membership if you can. We may need to verify your identity first, and some information may need to be kept for legal, billing, security, or record-keeping reasons.

Security

We use reasonable safeguards to protect your information, including limiting access to the people and systems that need it. No method of storing or sending information is completely secure, so we can’t guarantee absolute security.

Children’s privacy

Our online services are not directed to children under 13. If we learn we collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it. A parent or guardian can contact us with any concerns.

Changes to this policy

We may update this policy from time to time. When we do, we’ll post the new version on this page and update the effective date above.

Contact us

Ultimate Goals Fitness LLC

Mailing address and UGF Rapid Valley gym
3064 Covington Street, Suite 102
Rapid City, SD 57703

UGF Black Hawk gym (no mail at this location)
6801 Black Hawk Road, Suite 5
Black Hawk, SD 57718

Email: staff@ugf.club
Text: (605) 591-1931
Website: ultimategoalsfitness.com