Shop
FROM THE OWNERS · UGF BLACK HAWK & RAPID VALLEY
UGF SHOP.
Browse UGF apparel and books, then buy through the member shop. Items are made to order after purchase and picked up at the gym.
Apparel.
T-shirts, hoodies, dad hats, and beanies with the UGF and Goals Coach marks.
Tees and hoodies come in S–XL. Sizes 2XL–5XL are +$2 / $4 / $6 / $8 and are chosen at the front desk when you pick up your order.

UGF Varsity Tee – White
$27.99 plus tax
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UGF Ribbon Back Tee – Heather
$32.99 plus tax
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Goals Coach Tee – Black
$27.99 plus tax
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UGF Varsity Hoodie – Navy
$46.99 plus tax
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UGF Ribbon Hoodie – Grey
$46.99 plus tax
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Goals Coach Hoodie – Black, UGF Back
$52.99 plus tax
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UGF 3D Puff Dad Hat – Navy
$31.99 plus tax
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UGF Dad Hat – White
$29.99 plus tax
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UGF Dad Hat – Black
$29.99 plus tax
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UGF Beanie – Royal
$27.99 plus tax
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UGF Beanie – Black
$27.99 plus tax
Buy at UGF
Goals Coach Beanie – Heather Grey
$27.99 plus tax
Buy at UGFBooks.
Coloring books for kids and adults, including UGF gym-themed titles. Each book is $9.99 plus tax.

Pattern Reverie: An Adult Coloring Book
$9.99 plus tax
Buy at UGF
Bold Geometry: 40 Bold Geometric Designs to Color: A Coloring Book for Adults
$9.99 plus tax
Buy at UGF
Little Paws, Happy Halloween: 30 Cute Animal Coloring Pages for Kids Ages 4-7
$9.99 plus tax
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Cozy Critters’ Halloween: 30 Cute Animal Coloring Scenes for Kids Ages 8-12
$9.99 plus tax
Buy at UGF
Do You Even Color, Bro?: A Funny Gym Adult Coloring Book: 35 Hilarious Workout Pages for Gym Rats and Lifters
$9.99 plus tax
Buy at UGF
I Skipped Leg Day for This: The Epic Saga of One Man’s War Against Squats: A Funny Gym Adult Coloring Book
$9.99 plus tax
Buy at UGF
Swole Bro at the Gym: An Ultimate Goals Fitness Adult Coloring Adventure: 24 Funny Gym-Life Scenes for Lifters and Gym Rats
$9.99 plus tax
Buy at UGF
Little Bro Learns the Swole Role: A Coloring Story About Moving, Trying, and Being Kind (Ages 6-9)
$9.99 plus tax
Buy at UGF
Coach Bison’s Turkey Trot: A Silly Thanksgiving Coloring Book for Kids Ages 4-8
$9.99 plus tax
Buy at UGF
Feast Mode: A Funny Thanksgiving Adult Coloring Book: 24 Holiday Feast Scenes for Gym Rats, Foodies and Stretchy-Pants Champions
$9.99 plus tax
Buy at UGF
Pip Wrapped Everything!: A Funny Christmas Coloring Book for Kids Ages 4-8
$9.99 plus tax
Buy at UGF
Santa Skipped Leg Day: A Funny Christmas Adult Coloring Book: 24 Scenes of Santa’s Off-Season Training
$9.99 plus tax
Buy at UGFLooking for lifting gear, shoes, or Polar heart rate monitors? See Recommended Gear.