Shop
FROM THE OWNERS · UGF BLACK HAWK & RAPID VALLEY
UGF SHOP.
Browse UGF apparel and books, then buy through the member shop. Items are made to order after purchase and picked up at the gym. Please allow about 1–2 weeks for your order to arrive at the gym.
Apparel.
T-shirts, hoodies, dad hats, and beanies with the UGF and Goals Coach marks.
Tees and hoodies come in S–XL. Sizes 2XL–5XL are +$2 / $4 / $6 / $8 and are chosen at the front desk when you pick up your order.

UGF Varsity Tee – White
$27.99 plus tax
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UGF Ribbon Back Tee – Heather
$32.99 plus tax
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Goals Coach Tee – Black
$27.99 plus tax
Buy at UGF
UGF Varsity Hoodie – Navy
$46.99 plus tax
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UGF Ribbon Hoodie – Grey
$46.99 plus tax
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Goals Coach Hoodie – Black, UGF Back
$52.99 plus tax
Buy at UGF
UGF 3D Puff Dad Hat – Navy
$31.99 plus tax
Buy at UGF
UGF Dad Hat – White
$29.99 plus tax
Buy at UGF
UGF Dad Hat – Black
$29.99 plus tax
Buy at UGF
UGF Beanie – Royal
$27.99 plus tax
Buy at UGF
UGF Beanie – Black
$27.99 plus tax
Buy at UGF
Goals Coach Beanie – Heather Grey
$27.99 plus tax
Buy at UGFBooks.
Coloring books for kids and adults, including UGF gym-themed titles. Each book is $9.99 plus tax.

Pattern Reverie: An Adult Coloring Book
$9.99 plus tax
Buy at UGF
Bold Geometry: 40 Bold Geometric Designs to Color: A Coloring Book for Adults
$9.99 plus tax
Buy at UGF
Little Paws, Happy Halloween: 30 Cute Animal Coloring Pages for Kids Ages 4-7
$9.99 plus tax
Buy at UGF
Cozy Critters’ Halloween: 30 Cute Animal Coloring Scenes for Kids Ages 8-12
$9.99 plus tax
Buy at UGF
Do You Even Color, Bro?: A Funny Gym Adult Coloring Book: 35 Hilarious Workout Pages for Gym Rats and Lifters
$9.99 plus tax
Buy at UGF
I Skipped Leg Day for This: The Epic Saga of One Man’s War Against Squats: A Funny Gym Adult Coloring Book
$9.99 plus tax
Buy at UGF
Swole Bro at the Gym: An Ultimate Goals Fitness Adult Coloring Adventure: 24 Funny Gym-Life Scenes for Lifters and Gym Rats
$9.99 plus tax
Buy at UGF
Little Bro Learns the Swole Role: A Coloring Story About Moving, Trying, and Being Kind (Ages 6-9)
$9.99 plus tax
Buy at UGF
Coach Bison’s Turkey Trot: A Silly Thanksgiving Coloring Book for Kids Ages 4-8
$9.99 plus tax
Buy at UGF
Feast Mode: A Funny Thanksgiving Adult Coloring Book: 24 Holiday Feast Scenes for Gym Rats, Foodies and Stretchy-Pants Champions
$9.99 plus tax
Buy at UGF
Pip Wrapped Everything!: A Funny Christmas Coloring Book for Kids Ages 4-8
$9.99 plus tax
Buy at UGF
Santa Skipped Leg Day: A Funny Christmas Adult Coloring Book: 24 Scenes of Santa’s Off-Season Training
$9.99 plus tax
Buy at UGFLooking for lifting gear, shoes, or Polar heart rate monitors? See Recommended Gear.