Shop

FROM THE OWNERS · UGF BLACK HAWK & RAPID VALLEY

UGF SHOP.

Browse UGF apparel and books, then buy through the member shop. Items are made to order after purchase and picked up at the gym. Please allow about 1–2 weeks for your order to arrive at the gym.

Apparel.

T-shirts, hoodies, dad hats, and beanies with the UGF and Goals Coach marks.

Tees and hoodies come in S–XL. Sizes 2XL–5XL are +$2 / $4 / $6 / $8 and are chosen at the front desk when you pick up your order.
White UGF Varsity T-shirt

UGF Varsity Tee – White

$27.99 plus tax

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Heather UGF Ribbon Back T-shirt, front and back

UGF Ribbon Back Tee – Heather

$32.99 plus tax

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Black Goals Coach T-shirt

Goals Coach Tee – Black

$27.99 plus tax

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Navy UGF Varsity hoodie

UGF Varsity Hoodie – Navy

$46.99 plus tax

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Grey UGF Ribbon hoodie

UGF Ribbon Hoodie – Grey

$46.99 plus tax

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Black Goals Coach hoodie with UGF on the back, front and back view

Goals Coach Hoodie – Black, UGF Back

$52.99 plus tax

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Navy UGF 3D puff dad hat

UGF 3D Puff Dad Hat – Navy

$31.99 plus tax

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White UGF dad hat

UGF Dad Hat – White

$29.99 plus tax

Buy at UGF
Black UGF dad hat

UGF Dad Hat – Black

$29.99 plus tax

Buy at UGF
Heather grey Goals Coach beanie

Goals Coach Beanie – Heather Grey

$27.99 plus tax

Buy at UGF

Books.

Coloring books for kids and adults, including UGF gym-themed titles. Each book is $9.99 plus tax.

Cover of Pattern Reverie: An Adult Coloring Book

Pattern Reverie: An Adult Coloring Book

$9.99 plus tax

Buy at UGF
Cover of Bold Geometry: 40 Bold Geometric Designs to Color

Bold Geometry: 40 Bold Geometric Designs to Color: A Coloring Book for Adults

$9.99 plus tax

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Cover of Little Paws, Happy Halloween

Little Paws, Happy Halloween: 30 Cute Animal Coloring Pages for Kids Ages 4-7

$9.99 plus tax

Buy at UGF
Cover of Cozy Critters' Halloween

Cozy Critters’ Halloween: 30 Cute Animal Coloring Scenes for Kids Ages 8-12

$9.99 plus tax

Buy at UGF
Cover of Do You Even Color, Bro?

Do You Even Color, Bro?: A Funny Gym Adult Coloring Book: 35 Hilarious Workout Pages for Gym Rats and Lifters

$9.99 plus tax

Buy at UGF
Cover of I Skipped Leg Day for This

I Skipped Leg Day for This: The Epic Saga of One Man’s War Against Squats: A Funny Gym Adult Coloring Book

$9.99 plus tax

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Cover of Swole Bro at the Gym

Swole Bro at the Gym: An Ultimate Goals Fitness Adult Coloring Adventure: 24 Funny Gym-Life Scenes for Lifters and Gym Rats

$9.99 plus tax

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Cover of Little Bro Learns the Swole Role

Little Bro Learns the Swole Role: A Coloring Story About Moving, Trying, and Being Kind (Ages 6-9)

$9.99 plus tax

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Cover of Coach Bison's Turkey Trot

Coach Bison’s Turkey Trot: A Silly Thanksgiving Coloring Book for Kids Ages 4-8

$9.99 plus tax

Buy at UGF
Cover of Feast Mode

Feast Mode: A Funny Thanksgiving Adult Coloring Book: 24 Holiday Feast Scenes for Gym Rats, Foodies and Stretchy-Pants Champions

$9.99 plus tax

Buy at UGF
Cover of Pip Wrapped Everything!

Pip Wrapped Everything!: A Funny Christmas Coloring Book for Kids Ages 4-8

$9.99 plus tax

Buy at UGF
Cover of Santa Skipped Leg Day

Santa Skipped Leg Day: A Funny Christmas Adult Coloring Book: 24 Scenes of Santa’s Off-Season Training

$9.99 plus tax

Buy at UGF
Looking for lifting gear, shoes, or Polar heart rate monitors? See Recommended Gear.